Ask anyone about AI in 2024!
It’s hard to find someone on Earth who has no idea about AI, isn’t it?
Well, that’s the tremendous popularity of AI in today’s world!
Most importantly, it already made its way into diverse industry verticals and mobile app development is no exception!
Did you know?
According to Gartner, 80% of mobile apps use AI technology to improve customer experience and provide better in-app services.
Considering such a fact, AI nearly captured and dominated the mobile app market!
Before diving into its prospects, let’s understand what it means & how it may benefit businesses!
Understanding Artificial Intelligence (AI): What is It?
AI, also known as artificial intelligence, is a computer software that performs a multitude of human-oriented tasks. Some common tasks include understanding, problem-solving, predicting, analyzing, decision-making, and more.
In layman’s language, these are intelligent systems that possess their brain to think and act just like humans.
Integrating AI into your mobile app can serve your customers better while offering a quick and seamless in-app experience. Whether they want to opt for the “Virtual Try-On” feature or get personalized recommendations based on their browsing history, AI does it all!
Let’s take a brief look at the activities AI can perform after in-app integration;
- Predict User Preferences
- Personalized Product Suggestions
- Tailor-Made Shopping Experiences
- Face Recognition and Virtual tours
- Smart Judgements & Suggestions
Besides the multitude of tasks, AI is expected to dominate the mobile app market in the upcoming years!
Let’s dig in!
Key Trends & Statistics Related to Artificial Intelligence in Mobile App Development
Since AI is booming and made its way into the realm of mobile apps, here are some of the astonishing facts that will blow your mind;
- More than 60% of businesses believed that incorporating AI into app development would give them a competitive edge, according to a survey by Clutch.
- Nearly 80% of mobile apps use AI technology to provide seamless services to their customers, according to Gartner.
- AI-integrated mobile apps are likely to enhance overall revenue by 300%, irrespective of for what platform it’s built.
That’s how rapidly AI is growing in the mobile app market!
Considering such facts, it’s obvious to know what kind of benefits it offers to its customers! Why integrating AI into mobile apps has become mainstream?
Without further ado, let’s dive in!
Incredible Benefits of AI in Mobile App Development
Though there are abundant benefits, we’ve listed a few important ones to showcase why it’s gaining significant traction. Here is the list of the benefits of implementing artificial intelligence in mobile app development.
Benefit #1: App Authentication
Since cyberattacks and hacking have become a matter of concern, AI mobile app development enables developers to implement robust security measures. The best part is that AI will detect and inform about any changes in user behavior. Thus, it helps evaluate the risks in advance and prevent real-time hazards. Furthermore, incorporating blockchain and machine learning (ML) may further enhance the system to facilitate a smooth authentication process.
Benefit #2: Automated Chatbots
To make your app stand out, a smooth user experience is inevitable! To accomplish it, you’ll need to resolve your customer’s queries in real-time. Since the 24/7 availability of customer representatives is next to impossible, “Chatbots” come as a savior. Incorporating AI into your app allows developers to add automated chatbots for resolving customers’ queries and suggesting recommended products. This, in turn, eases the communication between the device and the user, ultimately facilitating improved customer experience.
Benefit #3: Personalized Experience
No matter what kind of app you’re planning to build, analyzing your customer’s behavior is important to gain insights and improve the overall service. With the integration of AI technology into the app, it may easily determine the user behavior to gain near to accurate predictions. AI undertake the customer’s past orders, searches, and in-app activities to provide customized recommendations.
Benefit #4: Language Translation
Remember that your customers are from different parts of the world, which means they speak different languages. One of the biggest benefits of AI technology is that it enables your smartphone to translate the app’s language in real time. Besides AI, try to implement machine learning that enables the app to adapt to different languages and dialects. Thus, it will result in a more engaging and interactive user experience.
Benefit #5: Improved User Experience
Remember that businesses need quality insights to understand what their customers want and then provide them seamless experience. With AI-powered apps, businesses can grasp deep insights into customers’ buying habits, browsing history, product orders, searches, and more. Thus, it helps companies gain stellar insights and help them make strategic decisions to enhance overall user experiences.
There are incredible reasons to choose AI apps, isn’t it?
But the question is still intact- Is it worth the hype? What is the future of AI in mobile app development?
Let’s cover this remaining aspect!
What Does the Future Hold for “AI-Powered Mobile Apps”?
The future of AI technology in mobile app development looks promising and will continue to evolve every year. The technology will likely disrupt the mobile app industry in multiple ways. With transformative potential and abundant benefits, AI is a powerful tool that helps provide in-app security, predict future outcomes, and ultimately improve user engagement. Furthermore, AI is progressively transforming the way we interact with our devices and helping us achieve tasks more efficiently than before. In the upcoming years, it’s evident that AI will drive innovation forward to fuel business growth worldwide.
For example, medical and fitness apps will likely have advanced AI algorithms to track user activities to provide tailor-made meal plans (veg. or non-veg.), medicinal treatment, and basic fitness tips.
In short, AI has the potential to pave the way to a sustainable, tech-driven, and scalable future ahead.
Final Thoughts
So, that’s a wrap to the future of artificial intelligence in mobile app development! Regardless of your app’s size or type, AI technology in mobile apps will enhance the user experience while driving traffic and revenue.
However, incorporating such advanced tech demands advanced knowledge and hands-on experience! If you have just started your business or have been running it for decades but don’t have enough time to work on it, hiring professional assistance is necessary!
Are you finding the best mobile app development company? If so, your search ends here!
Mobile App Experts, a modern app development company in the UK, employ state-of-the-art technologies to build robust mobile apps that drive tangible business results. Our certified team of app developers and designers are well-versed with battled-tested technologies to incorporate into the app to make it stand out. We build mobile apps that are not just AI-driven but are responsive, feature-rich, secure, and performance-driven.
Ready to partner with Mobile App Experts to build AI-driven mobile apps? Let’s connect! Drop us an email at hello@mobileappexperts.co. or call us at +44(744)026-1268 today!